It was so great to hear Marcos Mafia, co-founder of Mafia Bags, talk about how making customers happy was one of the most rewarding parts of his startup journey (check out the full interview here). And it reminded me of just how important the customer is to getting your business model right – whether it’s purpose-driven or not.
It also made me think about one of the best tools I’ve ever seen a startup founder create when it comes to better understanding the target audience for your product: a custom Wiki complete with a detailed customer profile.
Did this post inspire you? Then please don’t let it stop there!
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